Chapter VIII

Justifying E-Learning to Top Management.. And to your Self..

Success Criteria

 Cost
 Quality
 Service
 Speed


COST

Criteria Implications for Business Savings here translate directly to the bottom line in higher profits, earnings per share, etc., and free up capital that can be reinvested in helping the business grow.
Implications for Learning Only now, these costs are becoming more critical and visible, yet harder to justify. The pressure for cost control is more intense than ever.

QUALITY

Criteria Implications for Business Improvement in quality is also clearly related to bottom-line results through increased customer loyalty and market share growth, among other measures.
Implications for Learning What did people learn?, What can they do?, Was it worth it?.

SERVICE

Implications for Business Customer satisfaction with and access to service can be a key differentiator in the marketplace.
Implications for Learning With an increasingly dispersed, mobile, and diversified work-force, and more global business operation, learning now must be available 24/7.

SPEED

Implications for Business The digital economy exacerbates the need for speed.
Implication for Learning How fast can learning respond to changes in the business? If employees expect learning programs to reflect up-to-the-minute accuracy, relevance, and completeness, and if that information is constantly changing, how will learning providers respond? How can learning be effective, scalable, and responsive at “internet speed”?

Justifying E-Learning Cost

 E-Learning is more efficient
 Delivery cycle time
 The financial benefits of e-learning accrue to the client organization, not to the training organization, and these benefits are almost always on the delivery, not the development, side
 The largest chunk of money to be saved is not in instructor costs, or travel and living, as is the popular belief, but in “student” costs


Demonstrating E-LearningQuality

 Level 1. Reaction
 Level 2. Learning
 Level 3. Performance
 Level 4. Results

The Two Questions Every Training Organization Ask… but Perhaps Shouldn’t

 How many hours of development time does it take to deliver one hour of e-learning?
 What percentage of all our training should be technology-based?

The E-Learning Value Proposition

E-Learning Cost Efficiency +
E-Learning Quality +
E-Learning Service +
E-Learning Speed =
E-Learning Value